VINHANEN
Design, Campaign
The wine producer Vinhanen planed to introduce a new bold range. We came up with the concept, designed the packaging, and created the campaign.
Vinhanen has created a name for themselves by thinking outside the box. Their new half litre range was set to disrupt the 75 cl bottle paradigm creating havoc in the world of wine.
Design
The design is inspired by bright contrasting colors made to pop. The handwritten typography made exclusively for this project adds a human touch and a dash of personality.
Campaign
The campaign ran under the tag-line "introducing the long neck" referring
to the unique bottle type normally used for light and fresh beer.
Production
The campaign was shot on analogue film and no retouch adding autenticity and a smiling face.
Team
A Scholz & Associates Production
Creative Director and executive producer: Morten Wilhelm Scholz
Designer/photographer: Amalie Frimann
Producer/photographer: Anne Mai Bjerregaard
Client: Vinhanen
