MIYO
Miyo is an high-end optician based in Copenhagen. We helped craft the brand and set the direction for a new player in a world of clear sight.
The visual identity is based on a jazzing logotype - big and bold, but at the same time bopping about carelessly creating a sensation of wonder, fashion and fun.
The website sets a new standard for digital presence within the world of opticians. The design is clean and tight, but with an edge.
Film and photo were produced exclusively for the website, ensuring a overwhelming brand experience.
The design was executed as extensive signage throughout the retail space. The black sun as a logomark is obvious, other revelations were reserved for the eye in the sky.
The paperline was developed with utmost care to ensure a high quality feeling for the customers.
The photo direction and production made the brand come alive. The film tells the story of what is probably the world's most charming optician spiced with Copenhagen living.
A Scholz & Associates production.
Creative director & executive producer: Morten Wilhelm Scholz
Visuel Identity: Benjamin Graahede
Website design: Amalie Frimann
Film & photo: Georg Rune Andersen
