JÄGERMEISTER

Idea. Campaign. Event. Film. Photo.

Deer Bodega is a music festival, a celebration of young talent, and a love letter to the neighborhoods of Copenhagen. Envisioned by us. Powered by Jägermeister. 

The line up for the Deer Bodega events were a mix of young musicians, poets and DJ's. Curated by us.  

The concerts were held at three distinctive neighborhood joints in Copenhagen. A minimalistic micro brewery, a rowdy dive bar, and an outdoor beer garden. 

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Poetry Party Music

The vibe was heavy on party, but not mindlessly so. The artists touched upon subject matters such as disability, climate change, sexuality - all relating to being young in a rapidly changing world.  

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A unique visual identity and one of a kind decorations tied the events together.

A series of merch were produced for the festival. Tote bags and branded miniature Jägermeister bottles.
The power of Jägermeister

The campaign was commisioned by Jägermesiter seeking a new and unique way to connect with a young, urban audience. Powered by Jägermesiter.

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