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DET KGL. TEATER X DSB

Idea. Campaign. Design. Film. Photo.

The Royal Danish Theater and Danish State Railways joined foces in a campaign bringing the fine arts to the wrong side of the tracks. 

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The campaign ran under the title "Dit Kongelige Teater" which translates into "Your Royal Theater".

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The overall campaign video showcasing the perfomance was set in a vacant train station north of Copenhagen. 

A TV production documented the tour with a focus on the audience's reaction to the unexpected experience of encountering art performed at your local train station.

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A Scholz & Associates production 
Creative director and executive producer : Morten Scholz 
Art direction : Julie Ellegaard 
Foto : Mads Alexander Lund 
TV-production : Johannes Kjellsen and August Ingemann
Teaser and campaign film : Georg Rune Andersen
Props build : WeirdWear

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