VEGA X TUBORG
VEGA and Tuborg cuts down on throw away plastic. We created the concept, the cups and the campaign.
We literally handcrafted the visual concept from 25 years of old VEGA posters. Creating new unique collage-based cup designs out of the old poster designs — the essence of reuse.
The concept of collages was translated into film as a vibrant campaign spot promoting the new cups, the new visual design and new beginnings.
The entire campaign was launched under the tag-line "Return to the bar" making a pun at the return to normalcy after the COVID-19 pandemic and the down-to-earth need to return the washable cups to the bar after use.
The campaign ran as film, online and outdoor on bill boards and posters making the idea come full circle. Even the huge truck delivering beers to VEGA was clad in the campaign collage.
Concept, idea and production: Scholz & Associates
Creative Director and words: Morten Scholz
Art Director: Robin Graahede
DoP and Editor: Georg Rune Andersen
Producer: Anne Mai Bjerregaard
Grip: Felix Adler
Music: The League of Extraordinary Gentlemen
Sounddesign: Simon Muschinsky
V.O. artist: Christabelle Beaudry
Audio: Panalama Studio
Stylist: Sebastian Machado
HMU: Lulu Hoa
Talent: Klara Lopezz / artcastcph
Talent: Yacob Lamlill / artcastcph
Rental: The Lab
BTS onsite: Rune Svenningsen
BTS outdoor: Joakim Züger
Assistant Art Director: Amalie Frimann
Thanks to all the extras