DANMARKS NATIONALBANK
Idea. Campaign. Film.
Denmarks Nationalbank was preparring to roll out a new line of banknotes. We were asked to create a series of films introducing the new banknotes to the danes.
The aim of the campaign was twofold. To inform the danes about the new line of banknotes. And on a slightly higher note to tell the bigger story of the overall value Danmarks Nationalbank creates for society.
Idea
Driving to Møn or dreaming about the Moon. Danmarks Nationalbank works hard to ensure a stable economy for all danes.
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The film was shot on multiple locations throughout Denmark connecting the city and the countryside, land and sea, fields and cityscapes.
A shorter version of the film was focused more closely on the introduction of new banknotes.
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Family
Idea and production: Scholz & Associates
Director: Morten Scholz
DoP & Edit: Georg Rune Andersen
Producer: Anne Mai Bjerregaard
Music: Frithjof Toksvig
Gaffer: Claus Høyner
Drone: Openhouse
Assistent to the DoP: Felix Ardler
Assistent to the Gaffa: Christian Birkebæk
Styling: Rikke Charlotte
Colorist: Stig Ruge
Still Photographer: Rune Svenningsen
Gear and rental: Thelab
