AYTM
Campaign, Film, Photo, Production
AYTM is a Danish interior and furniture brand with a bold presence and a strong preference for anything Art Deco. We crafted their AW20 and SS21 campaigns.
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Bright Future
The introduction of the Cycnus lamp series propelled AYTM into the world of lighting. We created the concept Bright Future to frame the endeavor.
The studio concept for the SS21 indoor collection campaign had a deep tone of pink and a graphic feeling vibrating througout.
For the launch of the AW20 collection, we conceptualized and produced the film campaign. We even composed a unique brand tune making the products pop to life with a zing.
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Family
Production: Scholz & Associates
Creative Director: Morten Scholz
Photographer: Jesper Lund
DoP & edit: Georg Rune Andersen
Producer: Anne Mai Bjerregaard
Music: Frithjof Toksvig
BTS: Rune Svenningsen
Grade & retouch: Stige Ruge
Film & DoP assistant: Felix Ardler
Photo assistant: Matt Marsh
Rental: The Lab
Client: AYTM
