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VEGA X TUBORG

Idea. Campaign. Design. Film. Photo.

VEGA and Tuborg cuts down on throw away plastic. We created the concept, the cups and the campaign. 

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VEGA was sick and tired of the mountains of throw away plastic cups littering the floor after concerts. They planned to introduce new reusable cups and thereby drastically reduce plastic waste.
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Design

We literally handcrafted the visual concept from 25 years of old VEGA posters. Creating new unique collage-based cup designs out of the old poster designs — the essence of reuse. 

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Film

The concept of collages was translated into film as a vibrant campaign spot promoting the new cups, the new visual design and new beginnings.

Idea

The entire campaign was launched under the tag-line "Return to the bar" making a pun at the return to normalcy after the COVID-19 pandemic and the down-to-earth need to return the washable cups to the bar after use. 

Campaign

The campaign ran as film, online and outdoor on bill boards and posters making the idea come full circle. Even the huge truck delivering beers to VEGA was clad in the campaign collage.  

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The film was shot and produced during hard core COVID-19 lock down. With all sorts of impossible restrictions we recreated the feeling of a booming live music venue.
Team

Concept, idea and production: Scholz & Associates⁠
⁠Creative Director and words: Morten Scholz
Art Director: Robin Graahede
DoP and Editor: Georg Rune Andersen
Producer: Anne Mai Bjerregaard
Grip: Felix Adler 
Music: The League of Extraordinary Gentlemen
Sounddesign: Simon Muschinsky
V.O. artist: Christabelle Beaudry 
Audio: Panalama Studio 
Stylist: Sebastian Machado 
HMU: Lulu Hoa 
Talent: Klara Lopezz / artcastcph ⁠
Talent: Yacob Lamlill / artcastcph ⁠
Rental: The Lab
BTS onsite: Rune Svenningsen 
BTS outdoor: Joakim Züger
Assistant Art Director: Amalie Frimann
Thanks to all the extras
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