VEGA
Legendary live music venue VEGA was on a misson to make some noice. We did the massiv awareness campaign.
VEGA is without a doubt the most legendary live music venue in Copenhagen celebrating more than 25 years of concerts in a historic building by famed architect Vilhelm Lauritzen.
The film focused on the joy of anticipation - hanging out, drinking a beer, having that tune stuck in your head, awaiting. Exploding when it's finally showtime.
The campaign was a joint venture between VEGA and long time collaborator and sponsor Tuborg.
When aske to remind everybody that VEGA is indeed great, we ignored the architectur and the artists, and turned the lens to the audience on the floor. We coined the concepet Moved By Music.
The insight was that experiencing live music is all about emotions. The idea was to zoom in on the audience and capture the mulititude of moods.
The campaign ran in the movies, on social media and outdoor in Copenhagen.
