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LEGO HOUSE

Idea, Concept, Copy

LEGO House needed help getting the story in their enormously ambitious exhibition tuned to perfection. We were chosen to conceptualize the storytelling.

LEGO House is an experience house celebrating the genius of the LEGO brick. It is the brainchild of Kjeld Kirk Kristiansen, the building is designed by world-famous Danish architecture office BIG, and the experiences and exhibitions designed by the best in the business. 

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We developed the text identity for LEGO House – the physical experience and all digital platforms.

Short is sweet. But as all writes will tell you, short is also extremely difficult to get right. We made it short. We made it sweet. We made it count. 

Everything is awesome
Emmet
The LEGO Movie

The story of the LEGO brand is a legacy, a triumph for creativity, an ode to childhood, and a love story belonging to us all. 

& Associates

The account was handled by e-Types. The project was two years in the making.

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