KIRKBI A/S was adding a new building to their headquarter in Billund. They wanted to give the new meeting rooms names connected to KIRKBI's focus, but how?

We created a concept named "great inventors, creative thinkers, and landmark explorers". We helped pick historic persons related to KIRKBI's area of operation, and we wrote mini-biographies for all meeting rooms.

Among the famous persons were the American aviation pioneer and author Amelia Earhart, the Danish architect Jørn Utzon and the English mathematician, physicist and astrologer Sir Isaac Newton. 

KIRKBI A/S is the holding and investment company of the Kirk Kristiansen family. KIRKBI’s strategic activities include 75% ownership of the LEGO Group, 29.7% ownership of Merlin Entertainments plc and investments in renewable energy. 

The new building is designed by the Aarhus based firm Smith Hammer Lassen. The wooden panels on the facade create a feeling of tranquility.