CHART ART FAIR
CHART ART FAIR needed to reimagine their own raison d'être. We asked the question why does the world need CHART? The answer is the purpose.
CHART aldready knew what they were doing. Their position is to be "the leading nordic art fair". But why is the more difficult question. We helped them break down this bit of exstentialism and bring fundamental understanding to the organisation.
Analysis and words by Morten Wilhelm Scholz. Graphic design by Søren Hvitfeldt.
In family we trust.