CHART ART FAIR
Strategy
CHART ART FAIR needed to reimagine their own raison d'être. We asked the question why does the world need CHART? The answer is the purpose.
The role of the contemporary art scene is above all to question existing powerstructures. The role of CHART as the leading nordic art fair is to challenge conformity. We helped build CHARTS internal and external communication based on this insight.
Team
Analysis and strategy by Scholz & Associates
Words by Morten Wilhelm Scholz
Graphic design by Søren Hvitfeldt